10 Ways to Increase Customer Reviews and Impact Your Search Engine Placement

Author: Laura Lake

There is no debate online customer reviews are important whether you are selling a product or offering a service. We know that consumers look to friends, family and even strangers for feedback and recommendations on services and products. They trust word of mouth marketing. We use the internet to research before we buy, so what people say online matters and influence whether or not someone purchases from you.

The digital world has made information readily available, there are even applications that allow us to scan a bar-code and get immediate feedback. We want to know what others have to say about your brand and company.

Reviews are not only good for customers, it’s good for your overall online presence. Online reviews are having a growing impact on search engine results and they have the ability to positively impact your search engine placement, especially search placement in local listings. Reports have also shown that customer reviews often increase the click through rate to your website and are used to reinforce your geographic listing which is why they often increase your local search placement. Visibility on customer review sites is a major component that search engines value and incorporate in their algorithm to determine your search relevance in the local market.

Now with all of that being said, would you believe that only 23 percent of customers have every submitted an online review or rating? Most reviews also center around the negative, because that’s when most consumers feel it’s important to let their voice be heard.

Reviews are not only good for business, but they are good for customers.

How can you change this? We know that customers are searching for information, but not finding the content that you want them to find, so how can we encourage product or service reviews?

First thing is first, you need to make sure that you have completed your profiles are on the popular review sites like:

  • Yelp
  • Google+ Local
  • Yahoo! Local Listings
  • Foursquare
  • Merchant Circle
  • Angie’s List

Once you’ve finished completing your profiles you need to strategize on how to create customer relationships making them want to leave reviews for you and become your brand ambassador. Here are just a few ideas that you can begin putting in place:

  1. Ask for the review. Do you ask for reviews? You can ask for a review via your website, email, telephone or even use a more traditional approach by sending them a postcard or comment card asking them for a review. I’m amazed at how many companies don’t even ask customers for a review or endorsement.
  2. Educate them on how to leave a review. You’d be amazed at how many customers don’t realize how important reviews are for businesses today. Create a one-sheet or how to tutorial that educates them on how to leave feedback and where it can be posted.
  3. Personal touch. Don’t automate the process if it’s not necessary, why not send a personal email asking for a review. Many customers today miss that personal touch, especially when it comes to doing business online.
  4. Utilize a tool like ReviewBiz. I’m a fan of this tool. It’s free and a great way to make it easy for website visitors to leave a review on popular websites. While it’s a passive approach, make it easy carries merit and gains response.
  5. Create a review station. Do you have a brick and mortar location? Why not setup a review station that contains a laptop where people can submit their review when they visit? Note: Be careful some review sites will penalize you for having reviews submitted from the same IP address.
  6. Get help. There are outsource solutions that will contact your customers for you. A few companies that provide that service is PowerReviews, CustomerLobby and DemandForce.
  7. Quick Reminder. Add a review instruction sheet in your orders. What better time to get feedback than when you have surpassed expectations by getting an order to a customer sooner than they expected?
  8. Offer an incentive. Use this as a last resort, most customers will leave a review without an incentive, but sometimes an incentive can motivate them to act quickly and get that review posted. You have to do it ethical, so you can offer coupons, discounts, or a freebie, but you cannot make it conditional on a positive review.
  9. Respond to reviews. When you get a negative review, respond in public, solve the problem. This shows that you are listening and engaged which will often encourage more feedback. When you get a positive review be sure to say thank you.
  10. Email signature. How many emails do you send out a day? How many emails does your company send out a day? Include a review link in your standard email signature, you’ll be surprised at how many will use it.

When it comes to marketing we can all learn from companies that do it really well. The same is true when it comes to customer reviews. A company that stands out in my mind that does a phenomenal job at getting reviews is Amazon. Take a look at their strategy, is there anything that you could implement into your business that would help you in getting more reviews?

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Local Search Marketing in 5 Steps

Author: Laura Lake

There was a day that when it came to local business getting ranked in search engines they faced challenges because they were competing with strong national brands. It was tough to get that first page listing unless you had a master search engine optimization guru working on your side. While today we still face many challenges with search engines one thing is true it’s getting easier to get local businesses listed on the front page of search engines, but you must be strategic. Statistics always motivate me, perhaps the case for you as well. Take a look at the following statistics regarding local marketing:

  • 73% of Online Activity is Related to Online Search (Source: Google)
  • 66% of People in the United States Use Online Local Search, Like Google Local. (Source: TMP/comScore)
  • 54% of Americans prefer the Internet over phone books. (Source: comScore)
  • Only 15% of small business owners have claimed their Google Places listing. (Source: Google)

As you can see local search engine marketing is becoming a vital part of marketing for local businesses, but many businesses are struggling to get their listings where prospects see them because they are not following the proper steps. It’s time to step out of your comfort zone, breathe deep and start working on that local listing and I’m going to show you how to do just that, so roll up your sleeves and let’s get started.

Obviously I’m going to make an assumption here and that is the assumption that your website is listed in search, it just may not be in the placement that you would like. If you are finding that you are not listed in search engines at all or your website is brand new you’ll want to submit your website to search engines specifically Google and Bing. Before submitting make sure that your website is optimized and contains information about your industry and location, for example “Overland Park Hair Salon”. I’d also suggest having your business name, address and phone number on each of your website pages. You can put it in the upper corner or in the footer, just make sure it’s there.

Now let’s look at getting an assessment where you are and what you need to do to increase your local listings in search.

Step 1: Perform a Business Listing Audit
The first thing you need to get is an assessment of your business listings. These business listings are often called citations. You need to know where your business is listed and whether or not the information is correct. Where is your business listed and is the information in your listings correct, specifically the name, address and phone number. We call this NAP for short.

There are two tools that I specifically use for this step. They are:

GetListed - Just put in your business name and zip code and it will show you where you are listed. This is a great tool to use to get an accurate picture of your listings and which ones you have claimed and which ones you have not. GetListed is a free service.

BrightLocal - BrightLocal has many tools including search engine ranking reports, Google Places wizard, citation tracker and citations submission services. It’s not a free tool, but the cost is minimal and you will more than likely use the other services that I have mentioned in later steps in the process.

Step 2: Claim, Clean Up and Optimize Your Business Listings
Now it’s time to claim and clean up your listings. You want to take extra care to make sure that you are listed and have claimed your Google Places, Bing Places and Yahoo! listings, if you do nothing else make sure you claim at least these three. Also take special care in checking the accuracy of your listings, you’d be surprised at the erroneous results that have been found in listings, including a butcher shop listed as a jewelry store. Ok, I made that one up but errors do happen, so you want to make sure that your business is listed accurately. You also want to make sure your listings are consistent, this helps in pleasing the search engines because you have matching data. This is where I think BrightLocal comes in handy because you can run a report and review the details to see if the listings are accurate if not you’ll need to manually go in and clean up those listings. It takes time, but it’s worth it. After all, ask yourself what one prospect is worth to you, because with an incorrect listing you could be losing many of them that are searching for your product or service.

Step 3: Encourage Reviews
Reviews not only encourage consumers to do business with you, but they also help in your local listing rankings. When consumers are engaging with you and leaving reviews that engagement will impress the search engines and you will begin to sore to the top. It’s a proven fact that positive reviews increase conversions.

Step 4: Optimize Your Listings for Search Marketing
As you start cleaning up and claiming your listings make sure that they are optimized with names of the services that you provide. Think about what your consumer searches for when looking for your product or service and optimize each listing with those key terms in the description of your business and in the services area. You may also want to includes photos and videos. We know that photos and videos can improve the appeal that you have on people searching, so take a few moments and add them in. Google has also recently taken a liking to photos and will list as many as five images in it’s local search results, so why not increase your chances. Optimize your listings for search marketing.

Step 5: Increase Local Directory Listings
Now that you have a handle on claiming and cleaning up your listing it’s time to start submitting to other local directories. This listings will increase the links coming back into your site and assist you for increasing a higher ranking in local listings. Again, I use BrightLocal’s citation submission services for this, because it’s a time saver and I can also monitor when the listings show up. GetListed will also help with this, but it’s more of a manual process. Set a small goal, perhaps submitting to 5-10 local directories per week and just be consistent. The effort will pay off.

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Help Tell Congress “No!” To New Sales Taxes and Burdens For Small Online Businesses.

Congress is meeting on the idea of passing a bill that would force sales tax onto online purchases. This would effect everyone from large corporations like Amazon to simple users/sellers on ebay who are looking to simply make a few dollars.

eBay’s John Donahoe (President and CEO) has reached out with a letter and an option to make it easy to share your opinion against the matter with your local politicians taking all the world out of it. You simply digitally sign it and they send everything for you. No cost, no stress, no worry. It is also backed up obviously by PayPal and Stubhub (but that’s more since they are all related companies).

Congress is considering online sales tax legislation that is wrongheaded and unfair, and I am writing to ask for your help in telling Congress “No!” to new sales taxes and burdens for small businesses.

Whether you’re a consumer who loves the incredible selection and value that small businesses provide online, or a small-business seller who relies on the Internet for your livelihood, this legislation potentially affects you. For consumers, it means more money out of your pocket when you shop online from your favorite seller or small business shop owner. For small business sellers, it means you would be required to collect sales taxes nationwide from the more than 9,600 tax jurisdictions across the U.S. You also would face the prospect of being audited by out-of-state tax collectors. That’s just wrong, and an unnecessary burden on you.

Big national retailers are aggressively lobbying Congress to pass online sales tax legislation to “level the playing field” with Amazon. And, as they compete with big retail, Amazon is advocating for this legislation too, while at the same time they are seeking local tax exemptions across the country to build warehouses. This is a “big retail battle” in which small businesses and consumers have a lot to lose. But eBay is fighting, as we have for more than 15 years, to protect small online businesses and sellers and ensure healthy competition, value, and selection that benefit consumers online.

The solution is simple: if Congress passes online sales tax legislation, we believe small businesses with less than 50 employees or less than $10 million in annual out-of-state sales should be exempt from the burden of collecting sales taxes nationwide. To put that in perspective, Amazon does more than $10 million in sales every 90 minutes. So we believe this is a reasonable exemption to protect small online businesses. That’s what we’re fighting for, and what big companies such as Amazon are fighting against.

I hope you agree that imposing unnecessary tax burdens on small online businesses is a bad idea. Join us in letting your Members of Congress know they should protect small online businesses, not potentially put them out of business. Click here to make your voice heard. Together, I believe our voices can make a difference.

Sincerely,


John Donahoe
President and CEO
eBay Inc.

It truly would change the online world in a damaging way if they passed a tax bill that forced them on everyone. A lot of online shoppers *only* shop online to free themselves of the tax burden and headaches of the real world. You also have small-time sellers on ebay (some high school students) trying to just get rid of an item or two once in a while like a miniature garage sale. That would chase some of those people away from ever bothering with sites like ebay.

It is sad that the government only knows how to look for further ways of taxing its citizens vs managing the spending issues that cause them debt in the first place. Solving debt doesn’t require taking more from others so you can spend yourself more into debt…it means managing the causes the brought you there in the first place. It also doesn’t help that half of the taxes out there are constitutionally illegal if you consider how the country was founded and defined.

eBay’s purpose may be more personal than some since they are probably more worried about their own userbase (their success) more than any other site on the internet, but the feeling is indeed shared with the users just as much. So it is nice that they have offered to foot the tab for so much stationary and postage in your behalf.

Help to the government no by signing today! Comments? Share them below.

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Google Has Publishers Scared To Link To Their Own Content

Author: WebProNews

 

Some webmasters are afraid to link to their own content, for fear of Google penalizing them. This isn’t exactly new, but the point is being emphasized lately (ironically by Google itself).

Has Google ever worried you about your own linking practices? Let us know in the comments below.

This past week, Google Google’s Matt Cutts addressed the following question in a Webmaster Help video:

Suppose I have a site that covers fishing overall (A) & I make another fishing site that solely focuses on lure fishing (B). Does linking to A from B violate guidelines? I’ll make sure both have high quality content & disclose that they’re both owned by me.

“Just linking from A to B is not a violation of our quality guidelines,” says Cutts. “If you only have two sites, they’re thematically related, a person on A would be interested in B…then it makes perfect sense to link those two sites. The problem gets into [when] you don’t have two sites, but you have fifty sites, or eighty sites, or a hundred and fifty sites, and then suddenly linking all of those sites starts to look a lot more like a link network and something that’s really artificial, as opposed to something that’s organic.”

“So if you really do have just a small number of sites – you can count them on one hand – and they’re all very related to each other, it can make perfect sense to link those together,” he continues. “It’s when you start to get a lot more sites – you know, you don’t need 222 sites about car insurance. It looks a little weird if you have howdoigetmycarinsurance.net and wheresthecheapcarinsurance.com…I’m making these domain names up, so I’m not saying these particular site owners are bad – maybe they’re great. Who knows? But if you have 222 different copies of that, usually you’re not putting as much work into each individual site, and so as a result, you’ll end up with shallow or superficial sites, lower quality content, you’re more likely to see doorways…that sort of thing.”

It says something about Google’s power over webmasters (at least those that depend on it too much) that people have to check with Google to see if Google is okay with them putting a link on their own website to another of their own websites.

And this isn’t the first question Cutts has addressed regarding people linking to their own content in recent days. In another video, the user asked about internal links leading to lower rankings because of the Penguin update. The exact question was:

Do internal website links with exact match keyword anchor text hurt a website? These links help our users navigate our website properly. Are too many internal links with the same anchor text likely to result in a ranking downgrade because of Penguin?

So here, the person knows that the links are used to help users, but they’re still concerned how Google will view them. In other words, regardless of whether or not it’s actually good for people who visit the site, they need to make sure it’s going to be okay with Google, because presumably the users will never find it in the first place if they can’t find it in a Google search. Here’s Matt’s response to that:

“My answer is typically not,” says Cutts. “Typically, internal website links will not cause you any sort of trouble. Now, the reason why I say ‘typically not’ rather than a hard ‘no’ is just because as soon as I say a hard ‘no’ there will be someone who has like five thousand links – all with the exact same anchor text on one page. But if you have a normal site, you know…a catalog site or whatever…. you’ve got breadcrumbs…you’ve got a normal template there…that’s just the way that people find their way around the site, and navigate, you should be totally fine.”

“You might end up, because of breadcrumbs or the internal structured navigation, with a bunch of links that all say the same thing, that point to one page, but as long as that’s all within the same domain, just on-site links, you know, that’s the sort of thing where, because of the nature of you having a template, and you have many pages, it’s kind of expected that you’ll have a lot of links that all have that same anchor text that point to a given page,” he says.

So basically, this isn’t an issue you should have to worry about, but if you abuse it, it could become an issue. The problem is that clearly well-intentioned people are still worried about whether their practices will be considered abuse by Google, even if they think they’re just doing what’s right for the user.

After the Penguin update, we saw a lot of overreaction in link removal requests by those who were afraid links from other sites were hurting them. In the process, because of their fear of Google, some requested the removal of links they would have otherwise found valuable. Google has since offered the Link Disavow tool, but Google even suggests that most people don’t use it.

It will be interesting to see how people continue to approach links moving forward. This week marked the one-year anniversary of the Penguin update, and a big update to that is expected in the near future.

Are people worrying about Google too much when it comes to links? Let us know what you think in the comments below.

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Should The Government Be Allowed to Regulate ISP Bandwidth Caps?

Author: Zach Walton (Web Pro News)

Some of the major ISPs in the U.S. implement bandwidth caps in the name of controlling network congestion, but most caps are just a backhanded way of making more money. One senator is targeting the practice to bring better Internet availability and speed to users across the U.S.

TechDirt reported Thursday that Sen. Ron Wyden, Internet freedom fighter, has introduced a new bill called the Data Cap Integrity Act. The bill would “give consumers the tools they need to manager their own data usage, institute industry-wide data measurement accuracy standards for ISPs, and impose disciplines to ensure that ISP data caps are truly designed to manage network congestion.”

Do you think bandwidth caps are really used to address network congestion? Or are they just used to reap more revenue? Let us know in the comments.

Wyden’s proposed bill follows a report from the New America Foundation that found ISPs were not using data caps to manage congestion, but further increase revenues off of existing subscribers. These fraudulent data caps lead to less competition and innovation in a utility where both are key to its continued evolution.

>From the New America Foundation report:

ISPs often claim that caps are necessary to curb “excessive use” and only affect a small fraction of users. Although some providers are reexamining their data caps policies, many of the limits imposed several years ago have largely remained static, even as typical household bandwidth consumption has substantially increased. In 2008, Comcast reported that its median residential broadband user consumed 2.5 GB of data monthly. In 2012, Comcast reports that this number has quadrupled to a median monthly usage of 8-10 GB per consumer. Other sources report even higher usage numbers. According to the Federal Communications Commission’s (FCC) Measuring Broadband America report, the median cable broadband user in the United States consumed about 28 GB a month in mid-2012. As new Internet applications and devices continue to be created, yesterdays so called “bandwidth hogs” are today’s typical users.

Data caps encourage a climate of scarcity in an increasingly data-driven world. Broadband appears to be one of few industries that seek to discourage their customers from consuming more of their product. Thus, even as the economic and engineering rationale for data caps on wireline broadband does not hold up given the declining costs of providing service and rapid technological advancement,the proliferation of data caps is increasing. The trend is driven in large part by a woefully uncompetitive market that allows the nation’s largest providers to generate enormous profits as well as protect legacy business models from new services and innovators.

So, what’s the excuse used by ISPs to keep charging more while instituting data caps? The companies claim the cost of moving data and expanding their networks would put undue cost on the consumer. The New America Foundation’s report respectfully disagrees:

Across the board, the price for this kind of access is decreasing. TeleGeography’s IP Transit Pricing Service,a database of wholesale Internet access price quotes from 50 carriers in 70 cities globally, reports lower charges.According to its 2012 report, “Transit in major Western cities remains competitive, so the reduced costs are passed on to the broadband carriers.” As a result,”Internet traffic has been expanding at what would seem ferocious rates, but the carrier’s net cost has been generally flat to down.” In New York, for example, the median monthly lease price for a gigabit ethernet port dropped 50 percent over the last year, now costing around $3.50 per megabit.

Similarly, network equipment—the industrial routers and switches that make up broadband networks—is declining in price and increasing in processing capacity at a rate similar to personal computers. Dane Jasper, the CEO of Sonic.net, an independent ISP based in California, notes that although broadband consumption has increased, “the cost to deliver those bits, transport them, transit them, peer them off, and deliver them to the edge, has decreased at a greater pace than consumption.”

So, as you can see, there’s really no reason to still be charging high prices nor instituting data caps. In fact, the only real solution to the data consumption problem would be to just increase capacity. It would be cheap to build out networks and it would increase bandwidth for all without having to limit anybody’s bandwidth.

The best way to resolve chronic network congestion in the long term is to invest and expand capacity. Yet, a review of the publicly available financial document for some of the largest ISPs in the country shows a decline in capital expenditures—the costs associated with building, upgrading and maintaining a network, such as construction, repairs, and equipment purchases—for their wireline networks.Many ISPs are spending less money on capital expenditures now, both as a ratio to revenue but also even in raw dollars,than they have in years past.

While some cost decreases can be explained by declines in hardware and equipment costs, these trends suggest that broadband providers are content to maintain the status quo and reap these efficiencies as a bonus rather than an opportunity to increase investment.

Cable companies like Time Warner and Comcast, whose networks were originally built for television services and have now been repurposed for broadband as well, are enjoying lucrative profits on networks that have long been paid off. Some estimate that cable broadband providers enjoy gross margins as high as 95 percent, an exceptionally high rate of revenue relative to the supposed costs associated with offering the service. For these companies, selling broadband packages even to the heaviest users is still quite profitable.

Do you agree with the New America Foundation’s report? Should ISPs start building out their networks to address network congestion? Let us know in the comments.

All of this points to one problem — bandwidth caps are limiting innovation and competitiveness on the Internet. The costs are low enough to start building out the future of the Internet in the U.S. Speed and access would increase around the country while innovation, and jobs, would flock to the Internet like never before. Sen. Wyden said much the same thing when announcing his new bill:

“Internet use is central to our lives and to our economy. Future innovation will undoubtedly require consumers to use more and more data — caps should not impede this innovation and the jobs it creates. This bill is intended to help consumers manage their data more effectively and ensure that data caps are used only to serve the legitimate purpose of addressing congestion.”

Obviously, telecoms and ISPs won’t like this bill. They’ll come crying to Congress once again with a sob story of how network congestion is a serious threat to their customers, and how bandwidth caps are the only solution. In reality, the only threat to customers comes from ISPs unwillingness to change.
It’s this unwillingness to change that is leading to the U.S. trailing behind pretty much every other developed nation in Internet accessibility and speeds. It’s kind of embarrassing, but some companies, and cities, are starting to solve the problem. Now we just need to get the major ISPs on board before more businesses that rely on the Internet start to leave the U.S. for the greener pastures of South Korea, Japan and France.

Should bandwidth caps be regulated by the government? Or do you think another solution is possible? Let us know in the comments.

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Should You Run Your Business Like Google Doesn’t Exist?

Author: Chris Crum (WebProNews)

If you run your business like Google doesn’t exist, you may find that Google likes your content even more

ClickZ ran one of those good wake-up call type articles about search marketing. It comes with a Penguin headline, but it’s really about much more than Penguin. It’s about how you shouldn’t run your business relying too heavily on how Google is ranking your content.

(How dependent on Google is your business? Let us know in the comments.)

The article was written by Sage Lewis, who made one statement in particular, which I think is worth reflecting on a bit:

“It is very possible to build a business without Google traffic.”

It may not seem like it sometimes, but I believe Sage is right. Do you? Can you run a business without Google traffic?

It may mean doing some things differently than you’re currently doing them. In fact, if you were hit by the Penguin update (legitimately), you’re definitely going to want to rely on tactics that don’t involve gaming search results. It’s just not a sustainable business model. Even if you weren’t hit, and you’re managing to get away with something, it could be only a matter of time. If you think Google launched this Penguin update and that’s the end of it, you’re living in a dream world. If it’s anything like the Panda update, we’ll see numerous iterations of it. Google launched 2 Panda data refreshes in April alone – bookends for the Penguin update.

It will be interesting to see how often we even hear about new Penguin updates. Since it’s designed to hit spammers, I don’t expect we’ll see the amount of complaints we’ve seen with Panda, which is more about content quality.

Of course, even if you were not hit, and you aren’t spamming Google, you still shouldn’t be putting all of your eggs in one basket, because Google does make over 500 changes to its algorithm each year. There is always the possibility that Google will make a change that starts ranking other things above you.

By the way, when we’re talking about Google traffic, we’re talking about organic search. You can always buy AdWords ads. Lewis mentions a handful of other online marketing strategies, like AdCenter, Facebook ads, LinkedIn ads, display, social media marketing, content marketing that brings visitors directly to your site and email marketing (which still has tremendous effects, by the way).

The good news is that if you run your business, and your content as if you’re not worried about Google, you’ll probably find a lot more ways of driving quality traffic. Furthermore, if you are creating the kind of traffic that does well for other channels, it’s likely that Google will take this into consideration too, and you’ll have a variety of traffic sources, which end up including Google anyway.

As you’ve read over and over again, it really is a matter of providing worthwhile content and products (or just content, if your content is your product). If it’s high quality, and has something to offer that people aren’t getting elsewhere, it is more likely to be shared across various social networks, talked about, and linked to. These things can drive traffic on their own, but it’s also the content that Google wants to rank well.

Google’s advice is not to worry about specific algorithm changes so much, and focus on good content. Sure, it’s possible to play to certain signals Google uses, but that piece of advice really is more than just hot air from Google. There really is a great deal of merit to that mentality.

Still, it nerver hurts to keep up with Google’s latest algorithm changes, and be aware of what’s going on.

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PHP 5.4 and Zend Framework 2.0 Coming 2012

Author: Sean Michael Kerner  (Internet News)

It has been more than two years since the last major release of PHP, with PHP 5.3 debuting in June of 2009, which means it’s almost time for a new major release.

PHP 5.4 is currently in beta and will make multiple improvements over the current PHP 5.3 release.

“There are a lot of improvements in PHP 5.4, especially around performance and memory use,” quoted Andi Gutmans, CEO of Zend. “The fact that we’ve given it the beta name, it means the product is already pretty complete. The community feels good about what’s in there.”

In 2010, Gutmans said that PHP 5.4 would lower PHP’s memory footprint by as much as 35 percent. In PHP 5.4, developers will also be able to turn the MB string on and off, so the multibyte support will be available without having to recompile PHP. According to Gutmans, that will provide a significant advantage to companies that want to have a common build.

From a security point of view, Gutmans noted that Magic Quotes, which in the past has been considered to be a security concern, will reach end-of-life in PHP 5.4.

In PHP 5.3, the most significant new feature was the introduction of namespace support, which is a way to encapsulate classes and other PHP items. The namespace support was a big change for developers, but there likely isn’t going to be the same type of big ticket item in the PHP 5.4 release.

“With PHP 5.3, if you want to take advantage of the namespace support, it essentially mandated a rewrite, or at least substantial changes,” quoted Zeev Suraski, CTO of Zend. “PHP 5.4 will be more evolutionary than PHP 5.3, so it won’t mandate a rewrite of code.”

Zend Framework 2.0

The Zend Framework, which currently is in beta, is also set for a 2.0 release in 2012. Gutmans noted that his team has worked to make the Zend Framework (ZF) 2.0 release faster and more extensible.

According to Suraski, the main focus of Zend Framework 2.0 is to take full advantage of PHP 5.3 as well as making it easier to use.

“Developing applications in ZF 2.0 will be significantly easier than ZF 1.0,” Suraski said. “You can create an application with just a few lines of code in a really elegant way.”

Suraski added that Zend Framework in general is something that will help PHP developers to build more secure applications as well.

“Generally speaking, if you take advantage of Zend Framework, then a lot of the common issues that you get in applications just go away,” Suraski said. “For example, if you use the database component instead of creating your own queries, then SQL injection goes away.”

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Zend Debuts PHPcloud

Author: Sean Michael Kerner (Internet News)

PHP was the core language of the 1.0 era of the web, bringing scripting to the emerging Internet. PHP vendor Zend now wants PHP to be the language for the cloud and today announced a new service to do just that.

The PHPcloud.com service is built on top of Amazon and provides developers with an application platform. The developer cloud component provides developers with a PHP sandbox for apps that provides code tracing to help improve applications.

“We believe that that cloud enables us to deliver a significant step up in developer productivity,” Andi Gutmans, CEO of Zend told InternetNews.com.

The developer cloud integrates with the Zend Studio 9 IDE, which is now in beta, as well as the Eclipse PDT (PHP developer tools) project. Gutmans noted that there is going to be an open source SDK that will enable other IDE projects and vendors to connect to the php developer cloud as well.

The code tracing feature in the developer cloud can be accessed via a browser toolbar. The toolbar shows developers if something has gone wrong on their php server instance from an application coding perspective.

“Our goal is to provide an innovative and through experience for the development paradigm,” Gutmans said.

From a collaboration perspective, the php cloud provides the ability to take snapshots of their application sandbox. The snapshot captures source code, database configuration and schema. The snapshot can then be shared with others that can then import the snapshot to their own environments.

The new Zend Application Fabric, which is also being announced today, will enable developers to easily move their application to whatever cloud deployment they choose.

“The underlying fabric is consistent between the developer cloud and whatever production cloud you’re running on,” Gutmans said. “So if you’re building and testing your application in a development environment, you know that it will run exactly the same way in production.”

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What Is The Most secure Browser?

Author: Sean Michael Kerner (eSecurity Planet)

For as long as there has been more than one browser, users have been asking which browser is more secure. Answering the question has often led to an evaluation of publicly disclosed vulnerabilities and determining how long it takes a browser vendor or organization, to patch.

According to a pair of security researchers from Accuvant Labs speaking at the SecTOR security conference in Toronto this week, there needs to be a more holistic and thorough view of browsers to fully understand security risks. Continue reading

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This blog is now personally managed

Due to the fact that the company that owned this blog has passed on early this year and no longer in business (*salute*…sad face), I was able to acquire this blog and claimed it as my own! At the moment it is not affiliated with any company or organization, and no it’s not for sale.

It shall be built into something grand one day so don’t run away, it will be built piece by piece and a new design and everything will be coming soon. I liked its old design but apparently I’m not allowed to use it since I was never affiliated with the previous company and since their not around any more, I can’t ask them for the rights. Patience is a virtue…meanwhile I will attempt to keep the posts up when  I can. I will also throw this message on the about page as well so everyone knows what happened.

I will keep all the old posts, so nothing will be lost (so no worries, I got this!!).

 

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